Food trucks are all over the place these days.
You see them at festivals, on city streets, and in parking lots.
They dish up tasty food fast. But to get people to come to your truck, you need something catchy to say.
A good slogan can help you:
- Get noticed in a sea of food trucks
- Make your food sound extra yummy
- Show off your truck’s style
So what makes a top-notch food truck slogan?
Let’s look at 15 ideas to get your wheels turning.
Keep on Truckin’ with Good Eatin’
This slogan is short but says a lot. “Keep on truckin'” means to keep going, no matter what. So your food truck will keep on serving great food. “Good eatin'” is a folksy way to say tasty food.
You could switch it up to say “Keep on Truckin’ with Mighty Fine Eatin’.” Or maybe “Keep on Truckin’ with the Best Darn Eatin’ in Town.” The basic idea still gets across.
This slogan works well for a truck that serves homestyle favorites. Stuff like burgers, mac and cheese, and apple pie. The kind of food that sticks to your ribs and puts a smile on your face.
Curbside Bites, Day or Night
With this slogan, you stress that your food truck is always ready to serve. It doesn’t matter if the sun’s up or down. If people have a hankering, you’ve got what they need.
“Curbside” means right by the street. So hungry folks know where to find you. “Bites” could mean little snacks or full meals. You’re clever with words, but not too fancy.
A slogan like this is good for a truck that parks on busy streets. One that feeds people heading to work and those heading home. You might serve easy foods like burritos, noodle bowls, or kebabs.
Chow Down at the Yum Truck
No one will wonder what your truck is about with this slogan. It’s all about the taste. “Chow down” means to dig in. To eat with gusto. And your truck isn’t just any truck—it’s the “Yum Truck.”
You could play with words for your kind of cuisine. “Wok Up to the Yum Truck” for an Asian food truck. Or “Get Your Dia de los Tacos at the Yum Truck” for Mexican food. Silly? Sure. But it will stick in people’s minds.
Use this for a truck that feels lively and fun. Where the food packs a flavorful punch. Maybe you’ve got bold spices or unique toppings. The “Yum Truck” promises a meal to remember.
Fresh Eats, Truck to Table
Farm-to-table is a big trend in restaurants. So why not truck to table? This slogan puts the spotlight on fresh ingredients. The food doesn’t sit around—it goes right from the truck to the customer.
You might say “Fresh Eats, Truck to Street.” Or “Fresh Eats, Truck to Park,” depending on where you often serve. The freshness is the key selling point.
If you make food with fruits and veggies in season, this is your slogan. Or maybe your meat and fish are never frozen. You want customers to know they’re getting top-quality ingredients.
Global Grub on the Go
Food trucks let people taste the world without the cost of a plane ticket. This slogan celebrates diverse cuisines all in one spot. “Global grub” can be any food from around the planet. “On the go” means it’s easy to grab and eat.
You could get specific with “Thai Treats on the Go” or “Tapas Touring.” Even something fun like “Chickpea Chariot” for Middle Eastern food. Show off what makes your menu special.
For trucks dishing up ethnic eats, this slogan is tops. From samosas to shu mai, you bring a world of flavor. Not to mention a dash of adventure to the everyday lunch rush.
Hot Wheels, Hotter Meals
It’s a food truck, not a race car. But that doesn’t mean you can’t have some horsepower behind your cooking. This slogan revs up the appetite. The truck is hot, but the food is even hotter.
“Hotter” could mean spice or popularity. “Bowls so Hot, They’re on Fire” if you make a mean chili. Or “Hotter than the Midday Sun” for summertime treats.
Choose this for a truck that’s bold in look and taste. Maybe you’ve got a shiny chrome exterior. Or your logo has flames. Let customers know they’re in for a wild ride.
Six Wheels and Endless Flavor
Food trucks are often about the unexpected. With this slogan, you hint at all the surprises on the menu. Most trucks have four wheels, but you go the extra mile with six. And the flavor? It never ends.
Mix it up with “Six Wheels and Endless Spice.” Or “Six Wheels and Endless Freshness,” if you like. The number of wheels isn’t the point—it’s about giving more than people expect.
A truck with fusion flavors or wacky dish names needs this slogan. You’re not like the other trucks on the block. You’re serving up the weird and wonderful.
Leave the Hanger at Home
No, not hangers from your closet. “Hanger” is that grumpy mood when you’re super hungry. Tell folks your food truck is the cure for being “hangry.” They won’t leave mad and starving.
You could even make a hashtag like “#HangerBuster” to spread the word on social media. It’s a funny way to relate to customers and their cravings.
This slogan works for trucks with hearty dishes that fill you up. Stuff like overstuffed subs, loaded fries, or thick shakes. When stomachs rumble, you come to the rescue.
Bliss by the Truckload
Why say happiness when you can say bliss? This slogan promises pure joy and a whole lot of it. Everything on your truck is bliss, from the first bite to the last.
You might specify with “Sandwich Bliss by the Truckload.” Or “Bliss by the Scoopful” for an ice cream truck. However you spin it, make it clear that your food equals delight.
Happy vibes are a must with this slogan. A colorful truck with upbeat music sets the scene. Your servers should have big smiles. You want an atmosphere that’s all about feeling good.
Highway to the Taste Zone
Sure, it’s cheesey. But sometimes cheesy is good—in both slogans and food. This one plays off the classic rock song “Highway to the Danger Zone.” Except instead of danger, you’re headed to major flavor.
Swap “Taste Zone” with “Yum Zone,” “Grub Zone,” or even “Lunch Zone” if you like. It’s all about revving up the excitement for the meal ahead.
If your truck looks like something out of a ’50s diner, try this. It also works if you have dishes named after songs or celebrities. With a slogan like this, you better deliver the flavor too.
Get Fed at the Rolling Diner
Lots of food trucks focus on quick meals, but you’re different. You’re a full-on diner, just with wheels. This slogan tells folks they can sit and enjoy a real meal at your truck.
You could change “Diner” to “Café” or “Bistro” to fit your vibe. Or go casual with “Get Fed at the Rolling Grill.” The key is that your truck is a destination, not just a pit stop.
Choose this if you have a big menu with lots of options. Think classic comfort foods, hearty sandwiches, and rich desserts. Bring the best of the diner to the streets.
Fuel Up Fast and Tasty
In our fast-paced world, people are always looking for a quick bite. This slogan puts the pedal to the metal when it comes to food. You’re not just fast; you’re tasty too.
Try “Fuel Up in a Flash” if speed is your main thing. Or “Fuel Up Fresh” to stress the quality of ingredients. You could even make your menu item the star, like “Fuel Up with Tacos.”
A slogan about fueling up fits a truck that serves near offices or schools. Or one with a sporty theme that draws in athletes. Your food gives customers the boost they need to get through the day.
Eat Well on the Move
Junk food and fast food often go hand in hand. But not at your truck. With this slogan, you set yourself apart as the healthy choice for folks on the go.
You might say “Eat Well on the Road” or “Eat Well on the Run” instead. Use “Eat Right” in place of “Eat Well” if you want to sound more wholesome.
If your menu is all about salads, smoothies, and lean proteins, this is your slogan. You’ll draw in diners looking for a guilt-free meal. Show that food can be both quick and good for you.
Savor the Street Food
It’s all too easy to scarf down food from a truck and move on. But you want people to stop and savor the experience. This slogan invites diners to enjoy the best of street food culture.
You could play off the location, like “Savor the Square Food,” if you’re a regular at a certain spot. Or switch the verb to “Relish the Street Food” or “Taste the Street Food” bliss.
Choose this slogan if your truck has gourmet flair. Maybe you use unique ingredients or cook everything from scratch. It says that even though you’re on the street, you’re not cutting corners.
Snacks Sent from Above
This slogan is sure to make folks look up from their phones. After all, your truck is heaven on wheels. The snacks you serve are so good, they must be a gift from the food gods.
You could have some pun fun with “Snacks Sent from A-Truck.” Or go for gratitude with “Thank the Heavens for These Snacks.” Playful and memorable is the way to go.
If you specialize in out-of-this-world treats like mile high cupcakes or cosmic cookies, this slogan is perfect. Or if your truck has an angelic theme with a cherubic logo. A little bit of silliness stands out in a sea of serious slogans.
Conclusion
Food trucks are rolling all over the place, but the right slogan can help you rise above.
Whether you choose to be funny, honest, or bold, make sure it matches your truck’s vibe.
The best slogans stick in people’s minds like a catchy tune.
So when hunger hits, they’ll come running to you for their fix.
By using one of these 15 ideas or crafting your own, you can prove you’re not just another truck – you’re the truck to beat.