Making a good insurance slogan is hard work.
You need words that stick in people’s minds and make them feel safe.
A strong slogan can help your insurance business stand out from others.
People might forget what you sell, but they often keep catchy words in their heads for years.
Great slogans can turn your insurance company into a trusted name.
But how do you make words that stick?
What makes people pick your insurance over others?
Read on to find 15 outstanding slogan ideas that can help your insurance business grow and gain trust.
Slogan Ideas for Insurance Companies
These 15 slogan ideas can help your insurance company connect with customers.
Try them as they are or change them to fit your brand better.
“Protection You Can Count On”
This simple slogan gets right to the point of what insurance does. It tells people that your company will be there when needed. The word “protection” speaks to the basic need people have to feel safe.
The phrase “you can count on” builds trust. It says your company will keep its promises. People want to know their insurance will work when they need it most. This slogan works for all types of insurance, from home to health to car coverage.
You could change it slightly to fit your exact business. Options like “Car Protection You Can Count On” or “Health Protection Your Family Can Count On” make it more exact. The main point stays the same – your company is trusted to help when help is needed.
“Your Safety Net, Our Promise”
This slogan uses the idea of a safety net that catches people when they fall. It paints a clear picture in the mind. The words “our promise” show you take this job very seriously.
The slogan works on two levels. First, it shows what insurance does – it catches you when things go wrong. Second, it makes a promise that your company will do what it says. This builds trust right away.
For different types of insurance, you might use: “Your Family’s Safety Net, Our Promise” or “Your Business Safety Net, Our Promise.” These changes make the slogan fit the exact needs of your customers while keeping the strong main idea.
“Peace of Mind, Rain or Shine”
This catchy slogan tells people that no matter what happens, your insurance gives them peace of mind. The “rain or shine” part uses weather as a way to talk about good and bad times in life.
The slogan taps into the main reason people buy insurance – to stop worrying. When bad things happen, they want to know they’ll be okay. This slogan promises that a calm feeling in any situation.
You could change it for different insurance types: “Home Peace of Mind, Rain or Shine” or “Business Peace of Mind, Through Thick and Thin.” The power comes from promising that a steady calm feeling no matter what life throws at people.
“We’ve Got You Covered”
Short and sweet, this slogan has a double meaning that works perfectly for insurance. Being “covered” means both having insurance and being protected. This play on words makes the slogan easy to recall.
The slogan sounds like something a good friend would say. It’s casual and caring at the same time. This friendly tone can help make your insurance company seem more helpful and less like a faceless business.
This slogan works as is for most insurance types, but you could add a word to make it more exact: “We’ve Got Your Home Covered” or “We’ve Got Your Health Covered.” The key is keeping that friendly, caring tone that makes people feel safe.
“Your Shield Against Life’s Surprises”
This slogan uses the strong image of a shield to show how insurance protects people. The phrase “life’s surprises” softens the talk about bad events while still getting the point across.
A shield is something that keeps you safe in battle. This image helps people see insurance as active protection, not just a piece of paper. The slogan suggests your company actively fights to protect customers.
For different insurance types, try: “Your Shield Against Health Surprises” or “Your Business Shield Against the Unknown.” These versions keep the strong shield image while focusing on the exact kind of protection you offer.
“Small Payments, Big Protection”
This slogan talks straight about the deal insurance offers – you pay a little bit regularly to get big help when you need it. It addresses one of the main selling points of insurance in clear terms.
The contrast between “small” and “big” makes this slogan stick in the mind. It shows the good deal that insurance offers. People like to know they’re getting good value for their money.
You could change it to: “Small Business Payments, Big Business Protection” or “Small Monthly Payments, Big Health Protection.” These changes keep the core idea while making it fit your exact insurance type.
“Always There When You Need Us”
This slogan focuses on dependability, which is key for insurance companies. Customers need to know your company will show up when things go wrong. The word “always” makes a strong promise.
The slogan also hints at the fact that insurance isn’t needed every day. It acknowledges that most of the time, people don’t think about their insurance. But when they do need it, your company will be ready to help.
For different insurance types: “Always There When Your Home Needs Us” or “Always There When Your Health Needs Us.” The power is in the promise of being there at crucial moments, which is what insurance is all about.
“Protecting What Matters Most”
This slogan gets to the heart of why people buy insurance – to protect the things and people they care about most. It’s emotionally powerful because it connects insurance to the most valuable parts of people’s lives.
The slogan works for any type of insurance because everyone has things that matter deeply to them. It could be family, health, homes, or businesses. The slogan lets each person fill in what matters most to them.
You could make it more exact with: “Protecting The Home That Matters Most” or “Protecting The Business You Built.” These versions still tap into that emotional core while focusing on your exact insurance type.
“Smart Coverage for a Risky World”
This slogan speaks to the thinking part of buying insurance. It suggests that getting your insurance is a smart move in a world full of risks. The word “smart” makes customers feel good about their choice.
The phrase “risky world” acknowledges the truth that bad things can happen. But instead of using fear, the slogan focuses on the smart solution. This positive approach can make people feel good about buying insurance.
For different insurance types: “Smart Home Coverage for a Risky World” or “Smart Health Coverage for Life’s Risks.” These changes keep the focus on making a wise choice while tailoring to your exact offering.
“Your Plan B When Plan A Fails”
This casual, straight-talking slogan explains insurance in a way everyone can understand. It uses the common idea of having a backup plan to explain what insurance does in simple terms.
The slogan is honest about the fact that things go wrong sometimes. Instead of pretending bad things won’t happen, it acknowledges that they might – and offers a solution. This honesty can build trust with customers.
You could change it to: “Your Health Plan B” or “Your Business Plan B.” The power is in the simple explanation of insurance as the backup plan that saves the day when the first plan doesn’t work out.
“Trust Us to Take Care of Tomorrow”
This slogan focuses on the future-planning aspect of insurance. It suggests that by choosing your company today, customers can stop worrying about what might happen tomorrow. The word “trust” directly asks for customers’ faith in your company.
Looking after “tomorrow” speaks to how insurance helps with future problems. It taps into the peace of mind that comes from knowing you’re ready for whatever happens next. This forward-looking approach can attract customers who like to plan.
For different insurance types: “Trust Us to Take Care of Your Home’s Tomorrow” or “Trust Us to Take Care of Your Family’s Tomorrow.” These changes keep the future focus while pointing to exact types of protection.
“Affordable Protection, Top Quality Care”
This slogan tackles two big concerns people have about insurance – cost and quality. It promises that your company offers both good prices and good service, giving customers the best of both worlds.
The slogan is straightforward about value. It tells customers they don’t have to pick between saving money and getting good coverage. This can help your company stand out if you truly offer competitive prices and excellent service.
You could change it to: “Affordable Car Protection, Top Quality Service” or “Affordable Health Protection, Top Quality Care.” These versions keep the dual promise while focusing on your exact insurance offering.
“We Handle the Risks, You Live Your Life”
This slogan divides jobs – your company handles the worrying while customers get to enjoy life. It shows how insurance can free people from constant worry about what might go wrong.
The slogan suggests that without your insurance, people might spend too much time thinking about risks. With your coverage, they can focus on living instead of worrying. This benefit might appeal to people who don’t want to spend time stressing about possible problems.
For different insurance types: “We Handle Home Risks, You Enjoy Your Space” or “We Handle Health Risks, You Live Fully.” These changes keep the core message of freedom from worry while tailoring to exact types of coverage.
“Your Future, Our Focus”
This short, powerful slogan shows that your company is focused on helping customers have a good future. It connects insurance to positive planning rather than just protection against bad events.
The use of “your” and “our” creates a partnership feeling. It suggests that your company teams up with customers to create better futures together. This can help build a feeling of working together rather than just being a service provider.
You could change it for different insurance types: “Your Home’s Future, Our Focus” or “Your Family’s Future, Our Focus.” These versions maintain the partnership and future focus while pointing to your exact insurance area.
“Because Life Doesn’t Come With Guarantees”
This honest slogan acknowledges a basic truth – life is uncertain. It suggests that while nothing in life is guaranteed, your insurance offers the next best thing – protection when those uncertainties turn into problems.
The slogan has a slightly serious tone that fits the important job of insurance. It doesn’t try to make light of risks but instead offers a solution to life’s lack of guarantees. This can appeal to realistic thinkers.
For different insurance types: “Because Homes Don’t Come With Guarantees” or “Because Health Doesn’t Come With Guarantees.” These changes keep the honest acknowledgment of uncertainty while focusing on your exact type of protection.
Wrap-up: Insurance Slogan Ideas
Good insurance slogans need to build trust, explain value, and stick in people’s minds.
The 15 ideas above do these jobs in different ways.
Some focus on protection and safety. Others talk about partnership and care.
All try to make people feel better about buying insurance.
Pick a slogan that matches your company’s strengths.
Change the words to fit your exact business. Test different options with customers to see which they like best.
A strong slogan can help your insurance business stand out in a busy market and stay in customers’ minds for years to come.