Coffee is something we all know and love.
It wakes us up in the morning and keeps us going through the day.
If you have a coffee business or brand, you need a great slogan that will make people remember you.
A slogan that will make them smile and want to buy your coffee again and again.
In this article, we’ll look at 15 slogan ideas for your coffee business or brand:
- Slogans that focus on the taste and quality of your coffee
- Slogans that highlight the benefits of drinking your coffee
- Slogans that create an emotional connection with your customers
- Slogans that are fun, catchy, and memorable
So pour yourself a cup of joe and let’s get started!
“The Best Part of Waking Up”
This classic slogan from Folgers Coffee is simple but effective. It associates their coffee with the wonderful feeling of starting a new day. The slogan suggests that no matter what else happens, you can count on the pleasure and comfort of a good cup of coffee in the morning.
You could adapt this for your brand by focusing on how your coffee improves your customers’ mornings. Variations could include “Wake Up to a Better Day with [Your Brand]” or “Mornings are Better with [Your Brand]”. The key is to link your coffee to positive feelings about the start of the day.
“Good to the Last Drop”
Maxwell House has used this slogan for many years to emphasize the delicious taste and quality of its coffee. It suggests you’ll enjoy and savor every sip right down to the very last drop in your cup. The slogan highlights the consistently great flavor of their coffee.
For your brand, you could use slogans like “Savor Every Sip of [Your Brand]” or “Quality You Can Taste in Every Drop”. Focus on the premium flavor and freshness of your coffee that makes people want to enjoy every single sip. Make it clear your coffee tastes amazing from the first sip to the last.
“Fuel Your Day”
This slogan idea focuses on how coffee gives you energy and helps you power through your busy day. It would work well for a coffee shop near office buildings or a brand of coffee favored by hard-working professionals and students. The slogan makes your coffee an essential part of being productive and successful.
Variations could include “Fuel Your Greatness with [Your Brand]”, “[Your Brand]: The Fuel You Need”, or “Get More Done with [Your Brand]”. Emphasize how your delicious coffee provides the energy boost and mental focus people need to accomplish their goals and conquer their to-do lists. Make your coffee an integral part of their daily success.
“[Your City] Runs on [Your Brand]”
Dunkin’ Donuts has famously used the slogan “America Runs on Dunkin'” to position their coffee as the preferred choice across the country. You can adapt this to highlight how your local community or city loves and depends on your coffee brand. It’s a way of connecting your brand to local identity and pride.
For example, “Portland Runs on [Your Brand]”, “The Heart of Seattle Beats for [Your Brand]”, or “[Your Brand] Keeps Austin Weird”. You’re focusing on how your coffee is part of the fabric of your city. You could even localize it further to a neighborhood, like “[Your Neighborhood] Runs on [Your Brand]”.
“Coffee That Cares”
This type of slogan emphasizes your brand’s commitment to social and environmental responsibility. If you use sustainably sourced coffee beans, and recyclable packaging, or you donate a portion of proceeds to good causes, a slogan like this lets customers know they can feel good about supporting your brand.
Other variations include “Coffee with a Conscience”, “Better Coffee for a Better World”, and “[Your Brand] Coffee: Taste Good, Do Good”. The idea is to highlight how you’re not just providing great coffee but also making a positive impact. Customers will appreciate knowing their coffee habit supports a brand that shares their values.
“Happiness Is a Cup of [Your Brand]”
Link your coffee to positive emotions with a slogan like this. The idea is that drinking your brand will bring joy, contentment, comfort, and happiness. This positions your coffee as a simple pleasure that can make life a little bit better and brighter.
Tweak it with versions like “Happiness Is Brewing at [Your Brand]”, “[Your Brand] Coffee, Your Daily Dose of Joy”, or “Life’s Too Short for Ordinary Coffee. Choose [Your Brand].” The goal is to make an emotional connection and to associate your brand with feeling good and enjoying life’s happy moments, big and small.
“Coffee So Good, It’s Criminal”
This is a playful slogan idea that uses a touch of humor and exaggeration to boast about how amazing your coffee tastes. The joke is that your coffee is so good, it must be illegal. This light and fun approach can make your brand more approachable and memorable.
Have fun with variations like “Criminally Good Coffee”, “Lock Up Ordinary Coffee, and Throw Away the Key. [Your Brand] Stands Alone.”, or “[Your Brand]: Our Coffee Is Always Guilty of Being Delicious”. The humor adds personality to your brand and suggests your coffee is exceptionally good.
“Life Begins After Coffee”
Appeal to busy, tired, and stressed out people with a slogan that positions coffee as the turning point in their day. The message is that everything gets better and easier to handle after enjoying your delicious coffee. Your coffee helps them feel refreshed and ready to face the day.
Variations could include “Coffee First, Life Later”, “Coffee: My Other Significant Other”, or “Coffee Is Always the Answer”. Keep the tone light but also express how your coffee makes a real difference in helping people cope with the demands of the day. Coffee isn’t just a drink, it’s a necessary part of a happy life.
“[Your Brand] Coffee: Breakfast’s Bestie”
Breakfast and coffee are an iconic duo, so why not celebrate that in a slogan for your coffee business? This fun slogan suggests that your coffee is the perfect complement to breakfast. Where there’s breakfast, there’s your coffee brand, making it even better.
Mix it up with versions like “No Breakfast Is Complete Without [Your Brand]”, “Coffee and Breakfast: Name a More Iconic Duo, We’ll Wait”, or “[Your Brand]: Officially Breakfast’s BFF”. The playful tone invites customers to make your coffee a regular part of their morning routine and breakfast rituals.
“But First, Coffee”
This simple slogan idea packs a lot of meaning into a small package. It says that coffee comes before all else – before work, chores, drama, errands, or problems. It has to be the first step and the top priority to kickstart the day on the right foot.
Variations include “Coffee Before Talkie”, “Coffee, Because Adulting Is Hard”, or “Coffee First, Overthinking Later”. The slogan will resonate with people who can’t imagine facing the day without their coffee. It shows you understand coffee is an essential part of their morning.
“Coffee So Smooth, You Can Skip the Sugar”
Highlight the naturally smooth and delicious flavor of your coffee with a slogan like this. The idea is that your coffee tastes so good on its own, that there’s no need to add anything extra. It’s a way of bragging about the inherent quality and flavor of your coffee beans and brew.
Other takes on this concept include “Smooth Enough for No Syrup, Strong Enough to Fuel Your Day”, “[Your Brand]: Where Smooth and Strong Co-Exist in Perfect Balance”, or “Our Coffee Is Like Your Best Friend: Warm, Smooth, and Always There for You”. Focus on the smooth taste as a sign of quality and deliciousness.
“Friends Don’t Let Friends Drink Bad Coffee”
This slogan plays on the common phrase “friends don’t let friends drive drunk” for a humorous effect. But it also makes the point that truly caring friends watch out for each other – and that includes not letting them settle for subpar coffee. The message is that your brand is the coffee real friends recommend.
Put your own spin on it with versions like “Friends Don’t Let Friends Drink [Rival Brand]”, “Life’s Too Short for Frenemies and Bad Coffee”, or “Good Friends Serve [Your Brand]”. The slogans combine humor with the idea that your coffee is the brand people who care about quality choose for themselves and their friends.
“May Your Coffee Be Strong and Your Monday Be Short”
Everyone dreads Mondays, so relate to that feeling with this funny but sympathetic slogan. It suggests that your extra-strong coffee can help make Mondays a bit more survivable. The slogan helps you connect with the Monday blues while offering your coffee as a coping mechanism.
Variations could include “Coffee So Strong, It Even Works on Mondays”, “Monday Survival Kit: 1. [Your Brand] Coffee 2. More [Your Brand] Coffee”, or “Coffee, AKA Monday Motivation Juice”. Keep the tone light and humorous while positioning your coffee as an important ally in taking on the worst day of the week.
“[Your Brand] Coffee: Better Than a Caffeine IV Drip”
Poke a little fun at people’s intense need for coffee with a slogan like this that exaggerates it to the point of suggesting an intravenous caffeine drip. The underlying message is that your coffee is so effective at delivering the caffeine boost people crave, it’s even better than mainlining it directly into their veins.
Have fun with other versions like “Our Coffee Is So Potent, It Should Require a Prescription”, “[Your Brand]: For Those Times When You Literally Can’t Even Until You’ve Had Coffee”, or “Covers 110% of Your Daily Caffeine Needs – Just the Way You Like It”. The funny exaggeration shows you understand people’s desire for strong coffee.
“Death Before Decaf”
Close out this list of slogan ideas with a dramatic though tongue-in-cheek slogan declaring an outright refusal to settle for decaf coffee under any circumstances. The slogan pokes fun at people’s extremely strong preference for caffeinated coffee. The implication is your brand would never ask customers to suffer the indignity of drinking decaf.
Other dramatic and humorous takes on this include “Friends Don’t Let Friends Drink Decaf”, “In This House, We Believe Decaf Is Not Real Coffee”, or “Decaf? Over My Highly Caffeinated Body”. The over-the-top tone lets you connect with customers through a shared aversion to decaffeinated coffee.
Conclusion
The right slogan can help your coffee business or brand make a lasting impression on customers.
Use these 15 ideas as a starting point to brainstorm the perfect slogan that captures what makes your coffee special.
Think about what your specific customers want and what distinguishes your brand.
With some creativity and coffee puns, you can brew up a slogan that will stick in customers’ minds and keep them coming back for refills.
Remember, a good slogan is like a good cup of coffee – strong, memorable, and sure to please.